The merino wool line by Don Kaka with only 100% merino wool clothing. Started to expand the reach and properties of merino wool to a greater market and to allow a quicker adoption of merino wool clothing vs cotton.
Cotton is the staple material used to create clothing due to its quick production, ease of availibiltiy, and extremely low cost. All these things together create a horrible material, which shrinks, rots, smells in changing climates, needs to be consistently washed and fades over a short amount of time.
Merino wool fixes all these issues with ease. And it does this naturally.
Here is something interesting to think about: why does every major clothing brand use horrible cheap throwaway materials to create your clothing like t-shirts, hoodies, jackets, ect. and sell it for extreme amounts of money, I get that your paying for the brand but at least if your paying a premium for your clothes the material should be just as superior.